Adzooma. You might have heard the racket it’s made as it has entered the digital marketing world. Partnered with Google, Facebook, and Microsoft, the idea is that you can save time and optimize your online advertising, giving you better ROI and a chance to focus on the bigger picture. I’ve found it a great way to boost the success of my online ads, let me tell you why.
What is Adzooma?
Adzooma is an AI-driven, intelligent platform designed to help you manage, optimize and automate your online advertising. Analyzing over 240 metrics across your Google, Facebook, and Microsoft campaigns, you can make improvements in just a few clicks. It’s a handy piece of software because it has everything you need to keep on top of your campaigns at the same time as pushing them to new heights.
Why use Adzooma?
Adzooma’s software aims to give you a competitive edge by helping you to:
● Reduce wasted spend through adopting best practices
● Save time by automating tedious tasks
● Improve performance through personalized optimizations
● Prioritize important data with white-label, one-click reports
This means you can dedicate more time to strategy and analysis – something we want to get ticked off our to-do list. There isn’t much satisfaction in churning out the same reports over and over again, particularly when a machine can do it for you. But with all the talk of AI in the news, it can be difficult to harness its potential on a smaller scale.
Setting up automation rules
It’s easy to set up automation rules meaning that your account can be monitored 24/7, but not by your eyes. The best bit about this is the amount of time it saves you: not having to manually check and update your accounts is a great way to free up your day.
The way the rules work is pretty easy:
● You click to create a new automation rule
● Give it a name
● Select the campaign, ad group, ad, or keyword you want to apply to
● Set data parameters and rule terms
● Choose to be notified when a change has been made/needs making
Discovering unique improvements
The software has an ‘Opportunity Engine’ which uses the data in your ad accounts to suggest opportunities to improve performance.
The suggestions come from analyzing over 240 metrics across and include things such as “Pause Underperforming Keywords” and “Created Shared Negative Keyword List”. The engine also checks the smallest details like spelling and grammar mistakes, something which you don’t get inside Google.
Adzooma makes it easy to keep optimizing as the opportunities available to you refresh every 24 hours. If an opportunity that was once shown to you is no longer your best option, it’ll be hidden from you. It’s not like other pieces of software which stagnate after the first couple of uses: Adzooma makes you feel like they’re here to help you now and in the long run.
Each improvement that you click gets added to a queue and you get to see the total amount of time, money, and additional clicks that are estimated to be gained as a result. It’s a lot easier to have suggested changes just waiting for you than sifting through data to try and find them yourself.
One-screen account management
For me, one of the biggest annoyances with managing PPC campaigns is when you have to flick between multiple platforms. If I’ve got a client with Google, Facebook, and Microsoft ads running, I have to remember three separate logins to make three lots of changes – that’s without knowing which is on fire and which I should tackle first.
I’m a fan of the Adzooma management screen because it lets me look at everything at once. It’s nice to see a full breakdown of the campaigns and be able to drill down into specific ads and keywords. From here, you can pause campaigns, change budgets and see everything at a glance. This bird’s-eye view makes you feel really in control of what’s going on across all campaigns.
😎😎Say goodbye to tedious reports😎😎
Adzooma’s reporting feature covers a lot of bases when it comes to hauling you out the depths of PPC reporting hell. It works twofold: you gain access to six pre-defined reports that can be generated in a click and you can create your own custom white-label reports to send to clients and colleagues.
The report suite is free, for life, whether you’re a paying customer or not. If you want to take a look, you’ll find it here. It’s pretty sweet to be able to find out things such as which is your worst performing campaign at the click of a button with the Best & Worst Performer report, for instance. I found if I was really short on time that this helped me to know exactly where to start. This, coupled with the management tab, guided me to make what I felt were optimal changes.
The reporting feature inside the platform allows you to produce fully customizable reports to which you can add your own logo to. This is something I really liked as it felt like I was taking a shortcut and wasn’t being grassed up for it. Selecting the data and formats is really simple and the platform lets you save it as a template that automatically refreshes with the new data.
Use Adzooma to...
● Make automatic changes
● White-label your reports
● Identify which campaigns need your attention first
How To Make Changes With One Click
This is another great part of the Adzooma platform which features multiple areas: one-click changes.
Here in the Opportunity Engine, you can apply all your queued opportunities in one click. As all the optimizations have been found for you, all you have to do is check you’re happy with them.
The Best Thing About Adzooma
Adzooma seems to really be on top of their advancement. Over the past 12 months, the platform has really evolved and new features seem to be continuously added. Their recent integration with Microsoft means, as a user, you gain access to the Microsoft Audience Network which is of huge benefit.
I’ve also found them easy to interact with; they seem to invite feedback which shows they know their product isn’t quite perfect, but that they want to get it there with the user’s help.
Their Community Support group also means there’s a way to get help 24/7 and is a great way to interact with other users. You don’t feel like you sign up and get abandoned – which is always nice.
Wait… What about the Marketplace?👀👀
In case you don’t already know, the Adzooma Marketplace is designed to connect digital agencies with potential prospects looking for their services. It’s separate from the optimization platform, but since the platform has 50,000 connected users, the Marketplace is constantly being scoured by thousands of digital marketers.
It’s where businesses and agencies get together to find their perfect partner, featuring experts in SEO, PR, website design, CRO, e-commerce, PPC, and so much more.
The types of services currently being offered include:
● A/B Testing
● Affiliate Marketing
● Amazon Marketing
● Content Marketing
● Digital PR
● Email Marketing
● Marketing Strategy
● Promotion Design
● Social Media
● Video Production
● Web Analytics
● Website Design
● Website Development
● Website Hosting
Getting started seems easy too. It’s just a three-step process (or just two if you’re already on the Adzooma Growth / Agency package). Simply choose your package, create your listing alongside a member of the Adzooma team and your listing is ready to go.
Plus, as well as putting your agency front and center, you can also:
● Request to be an author on the Adzooma blog and exhibit your expertise to their readers, email subscribers, and social media followers too
● Get your listing in front of traffic from industry-leading websites, high-performing PPC campaigns, and Adzooma data reports
And they’re just a few things I’ve learned since exploring the Marketplace. It seems like an excellent place for both agencies and businesses to find their match.
Obviously, nothing is perfect. There are a couple of things that have niggled me whilst using the Adzooma platform which I hope they resolve soon.
Firstly, you can’t build a new campaign from scratch inside the platform. Their efforts clearly have gone on optimizing existing campaigns, and whilst their work shows, it’s frustrating to have to go back into the Google Ads, for instance, to create a new campaign. Once this is added, I can’t see much reason for having to log back into anything other than Adzooma.
Another limitation seems to be surrounding the Facebook opportunities. I primarily run ads on Google, but for the campaigns I have on Facebook, the optimization suggestions seem to be less frequent. The introduction of more opportunities would be a welcome addition.
The Adzooma software isn’t limited to just individual PPC management, they offer an enterprise solution too. This seems to be a package tailored to business’ specific advertising needs. It’s easy to see why the additions of complete campaign builders, API integration, and client’s management dashboard would be ideal for bigger businesses.
If you’re an agency that spends a lot on PPC each month and have a number of account managers, Adzooma’s agency offering might be worth looking at. You get access to extra features such as Adzooma Teams meaning you can add up to 10 individual users on one account.
If you spend a lot of your time advertising online, you’ll probably find you get half your life back by using Adzooma. The one-click optimizations, management, and automation features work hard to take the heavy-lifting out of PPC. The custom reporting also means you can re-run templated reports over and over with fresh data each time. So if you have clients, this is a real lifesaver.
Price-wise, it’s super affordable – a lot more cost-effective than other software on the market. They also do a free trial so you can see if it’s something that would work well with your current setup.