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© Keifer Simpson | All Rights Reserved
Keifer Simpson | Integrated Brand Designer & Digital Surrealist
The Branding Process
Before design begins, I look at the mission and values of the product or brand. It's important to bake these into the brand's visual identity.
We’ll have video meetings (one or two, depending on your project) to talk over your Branding in more depth, evaluate your existing materials, review competitors’ branding, and discuss mood boards of visual direction.
I explore different approaches, symbols, types, and colors then we will consider how the logo will be used such as signage, clothing, and screens.
Once a logo has been finalized and approved by the client, I move on to other branding such as website or business cards.