Design for adaptability
- keifer simpson
- May 23, 2020
- 1 min read
Updated: Mar 16, 2021
Your brand identity is not just one stagnant image. It needs to be able to change and adapt based on the medium. It goes without saying that social media is a vital component of today’s brands. When designing a brand identity, you must take into consideration all the different mediums across which the brand will exist, and design something that is flexible enough to remain identifiable across all channels.

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