Extract, Reformat and Refine


Extract, Reformat and Refine


This is an insanely simple strategy I use to repurpose long-form content into social media posts.


Let me explain.


Extract:


Highlight the key points in your long-form content and note them down. Each key point is a post in itself.



Reformat:


Now format the key point to suit the platform it’s going to be on.

So if it’s a Tweet, keep it short; LinkedIn post, make sure there’s enough informative detail; etc.




Refine:


Now edit the content to suit the platform voice.

So for LinkedIn, you’d make the content professional, Twitter more casual, etc.

Fine-tune it to best suit the platform.



That’s it!



Repeat this process for each piece of long-form content and you’ll create dozens of posts, quickly.



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